Great reasons to smoke.....

Some pretty funny and entertaining commercials ...also award winning

Smoking rates in Nova Scotia were among the highest in Canada – a call for action was required. Young Nova Scotians did not consider smoking an issue and the current messages were not increasing awareness of the dangers of smoking. Smoking cessation was a tired issue – stale health messages preaching the negative effects of smoking.

http://www.extremegroup.com/work/30